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Motivating Creativity
in Others

Creativity Challenge 19

Karl F. Gretz and Steven R. Drozdeck have written a very useful book titled: EMPOWERING INNOVATIVE PEOPLE. I prefer to stretch their efforts to be more encompassing....EMPOWERING CREATIVITY AND INNOVATION IN PEOPLE.

In their book they list discuss examples of how managers can recognize, communicate, lead, motivate, coach, counsel, and monitor and evaluate innovative people.

Their last example is from Fisher-Price Toys.

F-P has long felt that motivation is important to any creative effort. Therefore continuos feedback, encouragement, and support from peers and superiors are built into every facet of the company's policies.

Examples.....

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