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It's in the Seeing Without Really Seeing

Creativity Challenge 1999 #23

This Challenge is a visual one.

Go out today and purchase 5 magazines you have never looked at before or go borrow them or go to a library or somewhere else you can get access to magazines. The require is that the magazines be totally new to you and that they are filled with pictures and articles with lots of photos, drawings, graphics, etc.

Then each day take one magazine and simply "look" through it taking in everything you can with your eyes. Use a pack of small Post-It* notes or scrap pieces of paper or some other way to mark the pages you especially are drawn to for whatever reason: like, beauty, disgust, uniqueness, strangeness, novelty, greatness of composition.....whatever.

Deliberately just "look" as you scan through the magazine. Do not consciously think. If you notice yourself thinking stop. Close the magazine. Take a few slow breaths paying attention to your taking in the air and letting (not blowing) out the air. Then go back and simply "look" without thinking...at least as much as you can. Don't criticize yourself if you think simply work at not thinking.

Afterward go back and review the "marked" photos, graphics, etc. Then deliberately think about them. Ask yourself questions.

The S.C.A.M.P.E.R. Checklist technique created by Bob Eberle often is used to make the use of Attribute Listing easy and straight forward. You simply take each of the seven checklist idea promoters to base your lists of ideas on.

Why did I like it?
Why did I dislike it?
What attracted me?
What does the picture represent realistically?
What emotion(s) did/does the picture draw out of me?
What additional thoughts come to mind when I look at the picture(s)?
How might doing this exercise expand, enrich and enable my creative thinking skills and abilities?

Deliberately choose to be creative this week every day.

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