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Associating, a Creative Thinking Tool

Creativity Challenge 2001 #13

In his book THE IDEAFISHER, Marsh Fisher, co-founder of Century 21 Real Estate stresses the significance of associative thinking to generate creativity in Business.

The challenge this week is to practice and further develop your associative thinking skills, ability to make links to things in multiple directions.

Each day this week practice associating with the word provided for 15 to 30 minutes during the day or throughout the day a few seconds to minutes at a time, several times.

I.E.:
face cream -> wrinkles -> old -> ancient -> young -> ageless -> forever -> smooth -> spring -> Paris

Make your lists continuous linear lists, slash diagrams or Mindmapping like diagrams.

Start with the word and freely associate with words that come to mind. Perhaps you can use books or magazines or television or radio to help spark associations.

Monday Begin with the word WOOD

Tuesday Begin with the words COST EFFECTIVE

Wednesday Begin with the word TRANSPORTATION

Thursday Begin with the word HUNGERLESS (NO MORE HUNGER IN THE WORLD)

Friday Begin with the word EFFECTIVE

Each of these can lead in many divergent directions while helping you discover convergent paths you might never have wandered down any other way.

Have a great creative week!

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