Creativity Challenge 1998 #21 - Spark & Kickstart

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Spark & Kickstart

Creativity Challenge 1998 #21

To be more creative we need simply to act more creative, think more creative, feel more creative and therefore "be more creative."

Check listing has always been helpful for me when I need to "spark" of "kick start" my creative gray cells.

So this week's challenge is to generate your own "Checklist" of action verbs and share how they help you generate more ideas.

So first pick 12 letters for the basic Roman Alphabet. Then look up one action verb for each. Then apply each to your challenge.

My challenge for myself will be marketing in new ways.

My letters are c, q, l, e, m. t, y, r, o, h, i, w

My action verbs are

c connect: connect all my clients to ideas to help them solve their problems
q quilt: quilt ideas into a pattern and plan
l learning: learning...have every contact piece have a learning element to it e evacuate evacuate all old materials from my marketing materials
m mumble: mumble sparks the thought to send audio messages not printed ones t tether tether....send miniature kites to clients to remind them to have fun with ideas
y yo yo: yo yo...send copies of yo yo man and a yo yo to key clients
r resolve: resolve client challenges...send 12 to 144 ideas each month
o observe: send miniature magnifying glass and mirror to clients to remind them where ideas can come from (looking closer or looking at the source)
h honor: send awards, rewards, certificates to clients honoring them
i idealize: send list of 12 idealistic ideas to each client showing how they can be made practical
w wrinkle: deliberately put wrinkles in what I do to discover how to eliminate them.

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